Ep 147: A Brand New Way to Workout at Home with Josh York
How did Josh York transform a simple idea at his parents’ dining room table into a global fitness phenomenon? What practical strategies can you learn from Josh about strength training, muscle building, and fitness optimization?
Today, Philip (@witsandweights) talks with Josh York, the dynamic founder and CEO of GYMGUYZ, a mobile in-home fitness training provider with over 150 locations across 30 states and three countries.
Discover the journey behind GYMGUYZ's rise to a global fitness brand and their unique in-home training model. You'll learn about Josh’s intense personal health regimen and how he balances everything, his views on the fitness industry, and practical strategies in the world of strength training, building muscle, and optimizing your fitness.
From a simple idea at his parents' dining room table, Josh catapulted GYMGUYZ into an international fitness phenomenon, featured on the Inc. 500’s list of fastest-growing private companies. His journey has redefined the fitness landscape with GYMGUYZ's innovative mobile in-home training model, bringing personalized fitness solutions to your doorstep.
Josh also has what some might call an insane daily routine, sleeping just 4-5 hours a night, with a rigorous 4 am workout followed by a sauna session and a 27-degree cold plunge. As a motivational speaker and author, Josh lives a life fueled by passion and purpose, inspiring others with his journey and embodying the ethos of pushing boundaries and reimagining possibilities.
Today, you’ll learn all about:
2:21 Creating GYMGUYZ and the concept behind it
6:22 How to get started
7:48 Strength training, programming, equipment
11:00 Where is it available
11:20 Personal routine including sleep as the "enemy"
15:16 Your workout/nutrition, general philosophy of fitness
19:25 Consistency, motivation, staying positive
23:27 Balancing personal/business
28:05 Opinions on the fitness industry now and into the future
31:24 How to connect with Josh
31:47 Outro
Episode resources:
Josh's podcast: Fuel Your Drive podcast
Website: gymguyz.com
Instagram: @gymguyz
Youtube: @Gymguyz
Facebook: @GYMGUYZ
Episode summary:
As the fitness industry continues to expand and evolve, it becomes increasingly clear that the conventional gym experience isn't the only path to achieving physical fitness and wellness. One trailblazer in the industry, Josh York, has taken a distinctive approach to fitness, proving that innovation, combined with unwavering dedication and discipline, can not only lead to personal success but also create a global fitness empire.
Josh York's story is nothing short of inspiring. He transformed his passion for fitness into a business model that has revolutionized the way people exercise. By establishing GYMGUYZ, a mobile in-home training service, York identified a unique niche – providing tailored workouts to individuals in the comfort of their own homes. The company's growth is a testament to the viability of this concept, proving that convenience and customization are highly sought after in today's fast-paced world.
One of the most striking aspects of York's journey is his personal routine, which speaks volumes about his commitment to fitness and discipline. Rising before the sun at 4 AM and limiting sleep to only a few hours a night might seem extreme to some, but for York, it's all part of his philosophy of pushing the limits and setting the standard for the level of dedication he believes is necessary to achieve greatness. This routine is not merely about physical strength but also about mental toughness and resilience, traits that are invaluable for any entrepreneur.
York's approach to leadership within the fitness industry is also noteworthy. He embodies the 'first in, last out' philosophy, earning him not just respect but also credibility as a fitness leader. This principle extends to his belief that to inspire and lead others effectively, one must practice what they preach. His leadership style emphasizes the importance of being a role model and maintaining the highest standards of personal fitness and professional conduct.
The conversation on the podcast delves into the future of the fitness industry, including the role of social media influencers and the potential integration of AI in personal fitness. York's insights into these trends highlight the importance of authentic, lifestyle-focused solutions over transient fads. As the industry progresses, it's apparent that the most successful fitness brands will be those that can offer genuine, long-term value to their clients.
Aspiring entrepreneurs and fitness enthusiasts alike will find invaluable lessons in York's story. His blend of passion, perseverance, and a strategic mindset exemplifies what it takes to not only succeed in the fitness industry but to create a movement that redefines it. For those looking to follow in his footsteps or explore opportunities with GYMGUYZ, York's journey offers both motivation and a blueprint for success.
In a world where the pursuit of wellness is more prevalent than ever, the innovative approach of GYMGUYZ stands out. Josh York's story is a powerful reminder that with the right mindset, discipline, and innovative thinking, it's possible to turn a simple idea into a flourishing business that changes lives and shapes the future of an entire industry.
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Transcript
Josh York 00:00
You need to move. No one's gonna be moving for you. The only one who moves is yourself. And if you think some pair of goggles or something's gonna change your life, it's not you got to work out, right like sometimes, you know, look, if it's not broken, don't fix it like people are trying to reinvent like the basics of like working out and exercise. Sometimes sticking the basics is all you need to do to get great results. It's really not that it's like this is not rocket science. It's pretty simple, you know.
Philip Pape 00:24
Welcome to the Wits & Weights podcast. I'm your host, Philip pape, and this twice a week podcast is dedicated to helping you achieve physical self mastery by getting stronger. Optimizing your nutrition and upgrading your body composition will uncover science backed strategies for movement, metabolism, muscle and mindset with a skeptical eye on the fitness industry, so you can look and feel your absolute best. Let's dive right in. Wits & Weights community Welcome to another episode of the Wits & Weights Podcast. Today I'm talking with Josh York, the dynamic founder and CEO of gym guys, a mobile in home fitness training provider with over 150 locations across 30 states and three countries. I brought Josh on the show so you can learn about a brand new way to work out from home. Now maybe it's not new to you to you, but it was to me, and I want you to discover the journey behind gym guys his rise to a global fitness brand, their unique model, I want you to learn about Josh's intense personal health regimen, how he balances everything. His views on the fitness industry and practical strategies related to strength training, building muscle, optimizing your fitness. Starting from a simple idea at his parents dining room table. Josh catapulted Jim guys into an international fitness phenomenon featured on the Inc 500 list of Fastest Growing Private Companies. His journey has redefined the fitness landscape with Jim guys his innovative mobile in home training model, bringing personalized fitness solutions right to your doorstep. Josh also has what some might call an insane daily routine. He sleeps four to five hours a night has a rigorous 4am workout followed by Sauna, 27 degree cold plunge, all kinds of crazy stuff we're gonna get into today. And as a motivational speaker and author, Josh lives a life fueled by passion and purpose, inspiring others with his journey, and embodying the ethos of pushing boundaries and reimagining possibilities. Josh, welcome to Wits. & Weights.
Josh York 02:18
Oh, thanks very much, Philip. I appreciate having me on the show. Yeah, man. So
Philip Pape 02:21
let's just get right into the whole gym guys. Concept, how you started it, expanded it? Well, we'll learn about you along the way. But I know folks are like, what is this if they've never heard of it? And how did you build it? What kind of resistance did you get along the way?
Josh York 02:35
Yes, so I started this in my parents dining room in 2008. Started with the laptop and the vision and the vision has always been to be the largest fitness brand in the world. And we are the largest in home. And onsite personal training, let alone personal training company in the world. And soon we will be the largest fitness brand in the world are continuing to grow rapidly. big year for us. 2023, we opened up new locations, over 203 new cities we expanded into this year and next year, we're going to double that. So very exciting time for us. But for me, I've always been a trainer, loved helping people love changing lives. But being a personal trainer, I always like to say it's just like being a doctor, a doctor without patients is unemployed. And a trainer without clients is unemployed, I used to always say how can I make money when I'm not working? But, you know, the problem is a lot of people who are in the personal training space don't realize, like, they're very, you know, short term, they don't think long term. So they look at it, you know, because honestly, you know, till we've like created this personal training has always been like a job, you know, you can't really make a real strong career out of it. Unless you get into like, you know, Well, honestly, not even if you get into the celebrity stuff side of it, because you're gonna have an expiration date. And I tell everybody that we've created a career path year where people start as trainers for time go to full time become territory managers, area managers, general managers, then franchise owners, but how it'll happen was, I was training pretty much out of high school. I started in high school and I was doing very well very, very well. I was making high six figures as a personal trainer and I gave it all up to take a $30,000 marketing job, because that's what I was taught, you know, you go to school and you get a nine to five job and I'll never forget that first day I walked into that office. The negative energy was literally pouring down the walls. It was just horrible. Everyone's miserable. Everyone hates Mondays Wednesdays a little bit better. And today, people are bouncing off the walls right and if you if you live for two days a week for the rest of your life I'm telling you right now you are broken and you better figure something out because you need to be happy with what you do. And I said you know what, I can't do this anymore. I gotta go back into fitness. I always figure things out. There's always a way every no always gets me closer to a yes and started building up my clients again, right. I gave up all my clients. So I had to start from scratch and one of my clients at the time came in late and said Joshua Washington come to my house. They Just don't have any equipment. I was like, wow, this is like the most simplest idea. No one has ever professionalized this service. No one's ever franchised it. I'm gonna do it got a van stocked with enough equipment to provide you a fantastic workout. 365 days a year backed by our three C's convenient, customized and creative workouts came up with the name Jim guys is an acronym for get you motivated. Goals uniquely yours is zero excuses. The band started out white eventually went to red Red's our color and said I'm gonna go out there and service clients and started driving up and down the expressway and slowly but surely started getting calls and the demand was incredible. Got another band got another van. So our franchising in 2014. We are now franchising once March hits, we'll be franchising now. March 2, I'm gonna be officially sold our first franchise but soon as soon as January one hits will be 10 years we've been franchising. And today we are the largest in home and on site, personal training company in the world. And we service over 1000s of cities, we're in multiple countries, we'll be expanding into more countries this year. We're in 30 states and rapidly growing, and super exciting. And that's kind of how it started. And that's where we are today.
Philip Pape 06:08
Yeah, so what I take from that as you love what you do, for sure, you're super passionate about and I'm assuming you bring that energy to the business, and then it percolates down to the people taking advantage of this with the red vans coming to your doorstep. So I know a lot of folks like myself haven't really heard of the, at the actual model in their thinking, what is this? Right? Because we usually have a few options, we either go to a gym, and you hear people complain all the time, like the commute and the culture of the gym, you know, especially women with the intimidation factor of the gym, sometimes, maybe there's not one near them, or they often don't have power racks and things that they need for like a good workout. Then you have Well, I live in an apartment, I don't have much space, you know, I can't build out the gym in my house, or I don't have the money to afford it. So it sounds like this fills a big gap that I hadn't even thought of and like you said, it's a simple idea. But those are sometimes the best ones. Right? Nobody's serving. So tell us about the specific concept. How does it work? How does it you know what's unique? Just from the time somebody looks you guys up so they get their training session done? Yeah, absolutely. So the
Josh York 07:06
first visit we always give out is free. So they're gonna get three assessments, a body assessment, nutritional assessment and assessment, learn more about themselves, we're gonna obviously get some information about themselves, take some initial measurements, go through, you know, their fat, skeletal muscle, visceral fat, BMI, so on and so forth. That's done through our high tech body analysis machine, we use that we go through nutrition, we do have a whole nutritional platform. And also meals as well if clients are interested in that, and we put them through a fitness evaluation, where we test them in 15 different categories based upon that we then customize the program for each person and get them get them going. And that's what it's all about. And I always say it's great to make a living much better to make a difference. We are in the business of changing lives and helping people and we love we love it. We love what we do.
Philip Pape 07:47
So what if somebody says okay, I, I specifically want to do these kinds of workouts, right? I want to I want to work on the big lifts, right? Or I want to use progressive overload with with certain like a bodybuilding style programming Do you offer the programming is a custom programming, is it templates? Do you work with others programs and bring the equipment like how does that all work? Yeah, so
Josh York 08:06
it's all custom, everything's custom. You know, you know, the majority of our clients, you know, are not body builders, right. Like, we don't have many body builders, as clients, you know, the majority of our clients are people who are looking to increase their fitness, their lifestyle, be healthy living, healthy living, live a healthy lifestyle, excuse me, you know, build some nice, lean muscle tone. But then again, we do have you know, sometimes when clients come on, they want to, you know, get stronger, but we do that too. But people don't realize, like, you know, health is not just about lifting heavy weights, right helps being overall healthy and fit, right, like, can you run a mile? You know, can you go up the stairs and are huffing and puffing? Can you also do an exercise for 1520 reps and, and build that muscle endurance? You know, there's so there's lots of different avenues of what it takes to really be a fit individual. But we're creating a healthy lifestyle for people and that's what we do.
Philip Pape 08:53
Okay, yeah, I really want to get more specific, though, man. Like, if someone Someone wants to live, they do want to lift weights, and they do want to do you know, get overall fit? What is the equipment look like? Like? I'm just trying to imagine how does it come out of the van? How does it get constructed? Like, what does it look like we have,
Josh York 09:08
we have 365 pieces of equipment or vehicle everything's from dumbbells, weights, body bores, pool equipment, isometrics, Plyometrics, boxing equipment, agility, pilates, you name it, everything's in that vehicle, you know, we have barbells, cambered, bars, everything, there's enough weight in there to do whatever you want to do, right? So all that's there and obviously, based on the workout and based on what you're doing that day, based on the customized program that we're giving you is no template, everything's customized to us. You know, we're going to then obviously provide you that workout for that day and then take our stuff and be on our way and come back for the next workout and get you on your next workout. So it's, you know, it's very, very, very obsessively detailed, right, like I'm OCD guy, make sure we provide ourselves with excellent customer service. Our net promoter score has never dropped below 90 in the history of our company. I don't know if a lot of the viewers are familiar with the Net Promoter Score, but the NPS score is a score rated by to consumer anything over 5150 is considered like world class one of the top scorers out there is Ritz Carlton. They're like a 74 we have literally never dropped below 90 in the history of the company. So we really, you know, pride ourselves in providing not just, you know, convenience, but great customer service. It's very, very important to us.
Philip Pape 10:16
Right? Okay. Yeah. So if so you'd have right like, you'll bring your set up a rack and everything for bench presses and stuff like that
Josh York 10:22
we would bench presses, we're usually doing dumbbells, or, you know, we're not doing you know, no one is a gym guys, client bench and 500 pounds, you know, so some of the facilities we do work in have obviously that equipment there. But then, you know, we have, you know, obviously experienced certified personal trainers, so they can be going dumbbell presses, they can be doing straight bar presses, super setting with dumbbell presses, they're gonna be throwing in push ups in there, like, trust me when I tell you, you put up any tough, heavy, strong individual, they'll go through a gym guys workout, oh, they're going to be worked. Let me tell you, and they will be blown away. How challenging and also how rewarding it seems.
Philip Pape 10:59
Yeah. Now folks listening to this show. Are there all over the world? Where do you serve us? So
Josh York 11:05
we serve as the United States, Canada and the United Kingdom? Okay.
Philip Pape 11:08
And you're like in a lot of the big cities are, how hard is it find you guys.
Josh York 11:13
You already have the big cities pretty much true. Coast to coast. Yeah. Cool.
Philip Pape 11:17
All right. Yeah. That was curious about that. What about your personal routine? Because I know a lot of people are interested in that, right? Yeah, my
Josh York 11:23
routine changed since I'm 16 years old, never changed. Never. I am literally so dialed in. I can't be touched. I'm literally I'm the greatest in the world. That's what I believe. I believe I'm unstoppable. You should believe the same thing. Everyone should be the same thing. But I literally take the same step at the same set at the same time, every single day. And I never miss I don't get sick. I don't believe in sickness. That's not for me. I'm just I'm just on a different level when it comes to being mentally tough. And my routine doesn't change them up every day at 329. No matter what some days, I do get up earlier, like last week, I got up at 125. So I had a call in the UK that five hours ahead at 7:30am calls at 230 call. But I'm up every day at 329 Like clockwork, first thing I do, I literally go right into my ice bath. I've been doing this since I'm literally 1617 years old 27 degrees, I go right in for three minutes I come out, you know, wash up, you know, eat a little bit something, get my workout in workout. And then a day I'm used to doing you know, some type of intense cardio, followed by a sauna or if I'm not doing the sauna that day. I'm just you know, doing my cardio, and then I'm coming back home getting ready. I'm at my my building, usually around seven to 715 in the morning and you know, cranking away and you know, putting in about 1617 hours a day and do it all over the next day.
Philip Pape 12:34
So where did the self discipline come from? You said it was since the time you were 16? Because I'm sure there's a lot of people listening to like, well, I don't have that inherently. How do I develop it? Or how can I least change my identity? My mindset to have that, you
Josh York 12:46
gotta You have to want it. It's very simple. You know, I used to do crazy things. Here's the bottom line look, normal doesn't work. If you're a normal, it's just never going to work. The only thing that does work is not normal, right? I am there's nothing about me that's not normal. And if you want to, you know, become successful and spend your time around, successful people, they just move faster, talk faster and faster. That's that's just a fact. Just a fact. But um, I've always wanted to be in shape. I always wanted to be like, just out of control and in incredible shape. And I used to just, you know, I think about what I used to do back in the day, I used to get up literally when I had nothing to do all day and I would bike almost four miles to the gym every day at the crack of dawn, like so I've been doing this like my whole life. And I just I don't know, I just see it with me like when I believe I'm number one. That's what I believe. And I always believe in number one. No one's better than me. That's what I believe. So I've always like had this like thing, this game I always played myself that I have to be number one everywhere. Like even in school back in the day. I had to be number one to go out to recess I had to be number one to get to lunch, like so when I get to the workout. I mean, number one to be there. Like no one can be there before me. I before I got to swim in my home, I used to play this game with myself that when I was in there, I couldn't leave until I was the last person standing. So if someone came in, like in sometimes I was dying in there. I'd be like, you know, sir, you know how much time you have left? Highlands? Well, I once literally made this guy step outside for one second so that I could leave, because I wouldn't leave. But like that's like that's the level of what it takes. Like if you want to achieve great things. You have to be on a whole nother level have a mindset like like just a mindset that is just to most people. Some people might even be listening to that, man, this guy's crazy. And you're damn right. I am crazy. There's nothing normal about me. Like I said, normal doesn't work. And if you cannot get comfortable being uncomfortable and putting yourself through pain every day like suffering, you're not going to go anywhere in life. Because trust me when I tell you the easy way will never pay you well, it's never going to happen. The only way that pays is the hard way. And if you think it's going to be hard to do to do what you want to do. It's going to be a lot harder than you think it's going to be try like 700,000 times harder. It's a very painful experience and when you put yourself through challenging moments and suffering times and do that on a consistent basis like people work out I work out like my Sprint's alone would put your property in a hospital. Like I do things that probably 99.9% of people would not do. Just want to do it. But I do that because that's what makes me unstoppable. And that's what gives me that edge. And that's what I believe. Let
Philip Pape 15:16
me ask you, how does this permeate your business, like down to the personal trainer, and even to your clients? Because now I'm wondering man, people listening to this is like, holy shit this guy, like, if you're in the top point, 00 1%. Man, how do I get at least a 1%? You know, a lot of people are floundering, right? How does that permeate the culture? And how do you get people motivated? Yeah,
Josh York 15:34
good leaders will always create other good leaders. I was just giving this example a couple of weeks ago, I went to this doctor, because I was trying to find a new doctor, right, I can get some up, I want to get my blood drawn. And you know, I was wearing a hoodie, he couldn't tell I guess I was in shape. And he's telling me about how important it is to be in shape. This guy's belly was so far out that he couldn't probably need to see his feet. Now, does that make any sense to you? That someone like that is trying to preach how important it is to work out? And you look like that? And you're preaching
Philip Pape 16:05
to the choir when it comes to doctors, all these? Oh, yeah, so that makes zero
Josh York 16:08
sense. Okay, that makes zero sense. If you want to be a good leader, you better walk it and you better talk it. I'm the first one in and I'm the last one out every single day, I always the last everyone who's before me, okay, I go above and beyond because I'm a leader. And that's what I do. And if you want to be a good leader, you better be a good leader, if you can motivate, inspire your team and get them fired up and get them to keep moving and stay driven. Because you think it's all sunshine and rainbows there are so there is so much pain involved in growing a brand. We're not talking about a business like this is we built a brand, like when you're growing a brand, there is so much involved, if you are not on top of your game, you're not gonna win.
16:53
The most value that I got from this was the fact that I had someone that I could talk to about anything, and that there was going to be no judgement, it was just Well, here are your goals, here's the best way that you're going to achieve it. And then let's work together to help you feel inspired and motivated to do that. And a lot of people out there trying to be coaches, and not all of them have done the work and also just be a genuine person that is positive. And coming from the heart in terms of wanting to help and Philip really embody all of those qualities, I would recommend him to just about anyone that's looking to achieve goals in that realm of their nutrition and building new habits.
Philip Pape 17:38
People who do your workouts, do they get this kind of intensity?
Josh York 17:41
Not everybody, you know, not everybody, not everybody obviously knows me. But you know, my, you know, some of my original clients that I used to train I haven't trained in over a decade are still trained to this date. But you know, look, I am on on another level percent of what I what I am, you're going to be in a very, very good position. But you know, people, you know, people say, Oh, it's not possible. Listen, let me tell you something, it just by you saying that it's not possible. Exactly right, tell you anything is possible. You can do whatever the hell you want to do, as long as you put your mind to it. And you believe that your belief must be so strong that it overpowers everything else because the problem is, most of you people are listening to people. Like he could even be your own mother or father giving you advice when they haven't done what you're trying to do. So why are you taking advice from someone who hasn't done what you're trying to do? It doesn't work. Sometimes that could be the worst advice ever. You have to be the believer because when I started this, you know many people laughed in my face. I could sit here for hours telling you how many trainers I went through before I kept one longer than three months over 60 All you people listening guarantee would do a quit after the 10th one, maybe even a fifth one. Because the majority of people are weak and soft, and fooled by cheap chairs and quit. And the next day could be the day that changes everything. But you give up. It's very simple. If you want to win, it's a game. You got to play the game and the one who plays the game longer stays in the game is one who's always going to win.
Philip Pape 19:10
Yeah, yeah, I heard something yesterday on I don't know if it's unimpacted or whatever. The guy said, you know, if you can't you must kind of came to mind when you said that. Right? Like, first of all, if you think you can, and you say it, of course you're not gonna be able to do it. But anything you can if you play the game, so, men, yeah, you're intense. You're an intense guy. I'm sure you get this. And I don't know, you know, everybody likes different communication styles and personalities. So I'm just trying to kind of kind of keep with you on that level. Tell us a little more on the practical side because the people listening I mean, I'm sure there's entrepreneurs out there and I know you've got a big franchise model and everything but this is more for you know, people just trying to improve their fitness trying to live to eat better, all that. A little more nuts and bolts about kind of your routine or what do you think works well for most people, when you think about your client base and what you guys recommend through gym guys, maybe start started with nutrition. You
Josh York 19:56
know, look, if someone's trying to achieve a goal You gotta just do it right, everyone's waiting for like this perfect moment and like, your fitness is what I believe to anchor to everything in your life, right? Like, couldn't be very successful and have all the money in the world and be a fat animal, you're not successful, okay? You can be, you know, in shape, have all the money in the world and they're horrible relationships and not successful. Like you need to have all three of those components. You need to be able to have money to be, you know, to have that success, have great relationships and be in shape. Because let me tell you something, I've seen people driving around in Ferraris, and they come out and look horrible. Like, I wouldn't trade my life for them for anything like I don't care like I would, I just wouldn't. Like you gotta have all three of those variables. But look, it's very simple, like people overcomplicate this crap. You know, eat protein, every meal, right? Have a carbohydrate, bounce it out, have a color have a vegetable, like people think you need to eat like that all the time. It's called the 8020 rule. You won't even get crazy go 7030 You're still gonna look better than everybody else. But like, tonight, I'm going out to dinner. I'm gonna have my well done chicken parm, I have probably three baskets of bread. I'll have my rigatoni Lavaca. Dude, I like this all the time. But is it every day? No, but I do it pretty much weekly. And I'm rich I got a six pack I'm in great shape. tip top shape. It's about balance right like people like when you think you have to eat salads every single meal and starve yourself like look fasting there there is some very good you know components to fasting I'm I do it myself. But the bottom line is like it's just about consistency and being disciplined. That's the problem. You know, if you want to start, start slow, right, just start with some small steps like just move your body, start getting like 10,000 steps a day to start, that's not hard to do. Make sure every meal like look, if I'm gonna have like a pizza because I want a pizza, I would never have it for a meal, it has to be after a meal like because all my meals are always protein. Same rules apply. If you're gonna have a cheat meal, and you want to go crazy, make sure it's protein, make sure it's like a chicken dish or it's a state issue. It's got any protein, don't just get like a pasta dish. Make sure this chicken in there, make sure the steak in there. That's the rule of thumb. Yep, nutrition is very important. Also, make sure you hydrate right like I drink this water every single day. But we will also make another mistake. Water does not hydrate you water with Himalayan salt or salt extolled electrolytes. If you take salt, like I have salt in there, right now you sprinkle little salt in there, my store container. I don't know if everyone's seen this video. But literally, I think a pitcher that every single day, and I pop it right into my water, because that's what really hydrates you. But these are things you learn over time. But if you want to become a better individual, move your body every day and start with that. And trust me, you want to be successful in life. And let me tell you something, working out is what's going to give you that discipline because what really defines you as a person is how disciplined you are. Because people are getting ready to have these No, these leads nonsense New Year's resolutions, New Year's resolutions are the biggest joke in the world, to be honest with you, you want to have a resolution fine, but you should be having them all the time, quarterly monthly, weekly, not just once a year, because New Year's resolutions die all the time. It's about setting those goals, and you got to do it when you don't want to do it. And you got to act like you love it. Man,
Philip Pape 23:12
there's a lot of good stuff in there. And I would say I agree with 100% of it. Especially the you know, the flexible dieting we talked about all the time. And you mentioned 8020 7030 I mean, the average American is is like 3070 You know the other direction like 70% processed food, right? And starting with one small step, you know, working out giving you discipline, you know, we talked about that too, all the time, just whatever it is the the commitment that it takes to do that. And the fact that you're controlling how your body is changing, right, and you're putting something hard on yourself and seeing it change, you know, your muscles and so on leads to discipline in other areas. So what I'm wondering about you mentioned, fitness isn't non negotiable, you need it in unlocks everything else, you wouldn't want a lot of money if you're not going to live long and you're gonna be you know, fat, you wouldn't want terrible relationships, but with a lot of money. So how do you how do you what is the balance between those and I hate to use that word because sometimes it really is not so much balance as you're just going after it all the time and it changes but what's your thought on that? It's
Josh York 24:06
very simple, right? You need to do all of it. Right? It's look, first of all, there's no such thing as balance but to like equal them all out. Look, I'll give you an example. I was having a conversation with someone the other day. Okay, you know that ice cream thing that ninja creamy
Philip Pape 24:22
ninja creamy. I don't know that man. Okay,
Josh York 24:26
so there's a really good good cheat code here. Okay, you could pretty much make ice cream. You know pretty much you make ice cream in this ninja creamy okay, you get like so a protein shake pour it in there. Put like some
Philip Pape 24:39
Oh, this is Oh, this is this is an appliance yeah creamy. Okay, got it. Got it. Got it. Yeah, just to
Josh York 24:43
give you like, like when you talk about like making changes. You could you could pour it in their freezers overnight then on freezing you mix it in a stain you go put like an Oreo or two in there. Let's say the things probably 300 calories. Okay for like I'm talking like a nice size. You get that same The size of like a Haagen Dazs that's probably like 2700 calories. That's a small change you like hamburgers, soda, why? Okay, go to McDonald's, get a hamburger, or come to my grill and get a hamburger, right? Because they'll have it on a bun, you can still have the same hamburger, you still have same Geez, it's not saturated butter, you can make different choices, you can put some healthy vegetables on there. It's about making small changes, that that your foods can still taste amazing. And you can enjoy it. So that's how you kind of balance that area on fitness. It's a non negotiable, you know, like, God wants you to take your clothes off and stare yourself and tell me if you like how the way you look. Because I love the way I look when I'm naked. And you should love the way you look. But how do you do that? By exercising? It's it's it's it's how you represent yourself. Like, when someone when you walk in there, like when I walk in the room. I demand presence. I don't even say a word. It's just the way I look. It's the energy that comes from me, it's my confidence. That's because I know I'm the greatest and I know I'm number one. But that's because I take care of myself. That's because I you know, you can see my muscles do my share you it's a it's your calling card. So you better do that. Because that's another way to really, really not just, you know, control situations, but get respect. And when you get respect and you have that confidence. People want to work with you. And the last part relationships, man, look, it's everything. If you don't build relationships, you're never going to win, to keep everything. It's the way to open up every single door. You have to be able to build great relationships. And when you can really balance all those out and make all those work. Great things are gonna happen for you and your life. Now. Do you think I like to work out every day? You think I really like waking up every day at 329 in the morning? Really? Ask yourself you really think? No, never I hate it. I don't like it every day you think I like jumping in my eyes fifth, believe it or not honest, true that scares me every single morning I go in every single morning, I have the same feeling. Especially now I live in New York, it's freezing. So all my garage, it's like in the 20s. And I'm jumping in a 27 in the ice bath. But you know what I think I say to myself, no one's gonna do shit like this. No one does what I do. That's why I am who I am. I'm unstoppable. And I jump right in as three minutes of my day, three minutes. And if you do it over and over and over and over again, it's like anything else? It's easy. You
Philip Pape 27:19
don't even think about it. Yeah. Yeah, I mean, the thing about walking into a room and commanding attention, I think that could apply to anyone listening. And I've seen it with folks who are just even just going from never working out to working out two weeks later, bigger posture, all of a sudden, more confident, you know, physically not much has changed, but they're standing taller. And I think that's a great visual, because you know, somebody listening might be 60 training for the first time have a lot of weight to lose, you know, they know they're going to have to look a certain way. Like as if they were 30 in a few months, but relative to where they are now, man, it makes a huge difference in everything else. Right? It's just Matt a massively ramps up that confidence to do the other things. And like you said, hard things become easier and easier, even though you don't look forward to them. You still do them because you know the result you get. Cool. So what's like, what's your opinion on the fitness industry overall? You know, we've got so many fitful answers now on social media, we've got a lot of different programs, recommendations, people talking about, you know, all the fad diets, all that stuff. Like I'm just curious about your your
Josh York 28:17
opinion, I think you need to follow and pay attention to people who actually look the part. That's what I think that's number one. Right? You shouldn't be trading with someone who would that if you don't want to look like that right. Now, then again, it depends like, you know, I you know, I have some trainers on my team who have lost hundreds of pounds. Like, that's different. But it's all like you got to align with what you want to align with. Right? And you got to make sure you do the research and you understand what I think about the fitness industry, I think there's a lot of fitness beds out there. You know, the majority of treadmills become amazing clothing racks, a lot of these technology pieces of equipment, no one uses people and actually procrastinators, they don't turn it on. We live in a world that convenience. You know, AI is never replacing fitness. Like when people say that I laugh that makes sense. It's the dumbest thing I've ever heard in my life. Like, you need to move, no one's going to be moving for you. The only one who moves is yourself. And if you think some, some pair of goggles or something's going to change your life, it's not you gotta work out, right? Like sometimes, you know, look, if it's not broken, don't fix it, like people are trying to reinvent, like the basics of like working out and exercise. Sometimes ticking the basics is all you need to do to get great results. It's really not that it's like, this is not rocket science. It's pretty simple, you know, but, you know, I just think there's a lot of people talking out there and you know, again, look like the work always has to come before the price. You know, a lot of people are out there and they're trying to like, promote something or say something and they've never actually done anything. So just make sure you're paying attention to the right people and listening to the right people because that's very, very important. Yeah,
Philip Pape 29:46
yeah. And that's why I asked because that some people find that a difficult thing to do to kind of separate that from the noise. And would you say look apart just to clarify. And like you said, some of your trainers, they may have lost hundreds of pounds, and if you just looked at them, you'd say well, maybe they're not the fittest person I've ever seen, but actually, in relative terms, they've made a huge improvement. So that's maybe where some of the confusion is, because then there's also like bodybuilders who may not be very good coaches. So how do you separate that you
Josh York 30:10
just kind of really be smart and do the research. If you don't do the research and you don't understand the background, you know, the, you know, then it's not gonna work, right. So you got to really make sure you do your research, it's very important, before you start jumping to conclusions to say, alright, you know, this person is great for me or not, like, you got to really figure it out.
Philip Pape 30:25
Yeah. What about the future of your industry? Right? The the gap that you fill where things going?
Josh York 30:30
Yeah, look, it's very simple. I'm not just saying this being biased. I'm, you know, I'm being very real, like, we're gonna keep winning, because we're not, we're not a fad. It's a lifestyle, what we do, and at the end of the day, look at the world we live in, right? I'm sure everyone on here is owner of Amazon a minute ago, an hour ago, we can go chances are, you're a prime member, if you're not if I pass out, that's not going anywhere, and true stat 90% of people that have a gym membership don't even go, right. If you look at some of the most successful gym models out there, they're based on you not going because who's going to cancel his membership or five $10 a month. So at the end of the day, this is why we're gonna keep winning. And, you know, I think the people who are obviously, you know, continue to focus on, you know, what we're doing are going to be the ones who keep winning.
Philip Pape 31:09
Cool, man. I mean, we've covered a lot of different things. But I do always like to ask if there's something you want me to ask or a specific thing you wanted to get into that we hadn't already.
Josh York 31:17
You didn't ask me how I'm so handsome. But I'm good, man. I didn't know I think we covered a lot.
Philip Pape 31:23
All right, man. Cool. Well, where can listeners find more about you and your work?
Josh York 31:28
Yeah, you know, go online. You know, you can visit Jim guys.com You know, to learn more about our service. So maybe interested in a franchise? This you know, we do not sell franchises, we award them just make that very clear. We look for the right people, people who are rockstars you want to find out more about me, you just type in Joshua, and I'll pop up pretty much everywhere. And yeah, and that's
Philip Pape 31:47
it. All right, man. I'll add those in the show notes for sure so people can find you. Really thank you for being on the show.
Josh York 31:53
Yeah, my pleasure. I appreciate you having me man. Thank you so much.
Philip Pape 31:58
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